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The board of judges voiced special praise for the portal’s thorough and clear structure, the outstandingly appealing images and graphics, as well as its high level of comprehensibility. All the facts were able to be grasped at a glance and, above all, the portal content made for enjoyable reading, they said. "We're delighted with this special recognition of our work," says Anja Graf, Vice President of Communications & Marketing at ContiTech. "Sustainability is firmly anchored in the ContiTech corporate strategy. We’re consistently integrating this cornerstone into our communications strategy as a key reputation factor under the guiding principle of Engineering Green Value."
The Sustainability Portal went online in the fall of 2011, in two languages to begin with. ContiTech is thus positioning itself as a globally organized company with responsible and sustainable business practices: Not only in the development of new sites, but also in its processes and product manufacturing, as well as in its social responsibility towards employees. "We firmly believe that, in order to be truly sustainable, we must apply our technological leadership and materials expertise for the good of present and future generations," explains Graf. This is why the "Green Stories" play a central role in the sustainability portal. They describe the products ContiTech has come up with to protect the environment and climate, and thuscontribute to an enhanced quality of life.
The portal is just one of several key measures to communicate the company’s sustainability focus: 2011 also saw the publication of the Engineering Green Value brochure which was honored with the gold ECON Award. In addition, all majorinternal and external events were geared to the subject: ContiTech’s appearance at the Hannover Messe industrial fair, the annual presentation of its financial results, and the content of its international customer magazine ContiTech initiativ, which already came first in the 2010 Automotive Awards. In this way ContiTech is sharpening international perception, which - given the company’s rapid expansion - has become one of the key tasks of the Communications & Marketing function according to Graf.
