Continental, a leading global supplier of systems, components, and tires to automobile and truck manufacturers, and a trusted provider of OE-engineered aftermarket parts, has named Anouré V. Fenstermaker as Marketing Communications Manager for its Commercial Vehicles & Aftermarket (CVAM) business unit. The announcement was made by Howard Laster, Head of Aftermarket – North America Continental Commercial Vehicles & Aftermarket, who indicated that Fenstermaker’s appointment was effective March 19 and that she will be responsible for directing all of CVAM’s Public Relations and Marketing Communication efforts.
Anouré Fenstermaker’s core responsibilities include managing all communication, press, creative and marketing services, as well as corporate branding for CVAM overall and for each of the company’s market divisions, which include automotive aftermarket, custom vehicle enthusiasts, marine, RV, vehicle diagnostics, and special OEM. She will also direct and manage all tradeshow activities and assist the management team with product sales/marketing activities, as well as the development of sales tools and training materials, promotions, and customer specific programs.
Laster noted, “We are extremely excited to have Anouré head up our marketing team. Anouré comes to us with a wealth of experience in marketing management and marketing communications strategies. Her expertise will prove to be an invaluable asset to our diverse business activities in the North American market. We look forward to her contribution and guidance.”
Prior to joining Continental, Fenstermaker was the Marketing Director for IntegraONE (Allentown, PA), a value-added reseller of Information Technology solutions. She was responsible for developing and implementing a host of strategic marketing initiatives and tactics including live/online client events, tradeshows, conferences, and seminars. She also managed the marketing staff, outside agencies, digital marketing and social media campaigns, website and SEO, content marketing, PR, and advertising. Fenstermaker also worked closely with the company’s many technology solutions partners (OEMs) on joint marketing initiatives.
For the past 17 years, Fenstermaker has also been an independent marketing consultant under AF Marketing Group, LLC with clients in healthcare, technology, software development, non-profit, and other industries.
Anouré Fenstermaker’s holds an MBA from Kutztown University (2008) with concentration in marketing/communications. She has also earned a BA from Muhlenberg College (1994) with a double major in International Business (Political Science/Economics) and Psychology. Anouré has been the Committee Secretary for Boy Scouts of America, Minsi Trails Council, Troop #66 for more than 18 years.
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2017, Continental generated sales of €44 billion and currently employs more than 238,000 people in 61 countries.
Information management in and beyond the vehicle is at the very heart of the Interior division. The product portfolio for different types of vehicles includes: instrument clusters, multifunctional and head-up displays, control units, access control and tire-information systems, radios, infotainment systems, input devices, control panels, climate control units, software, cockpits as well as services and solutions for telematics and Intelligent Transportation Systems. The Interior division employs more than 43,000 people worldwide and generated sales of €8.3 billion in 2016.
Within the Interior Division the Commercial Vehicles & Aftermarket Business Unit accommodates the specific requirements of the commercial vehicle, special vehicle and aftermarket sector. A global network of sales and service companies ensures proximity to local customers. Covering the product brands Continental, VDO, ATE, Galfer and Barum the Business Unit offers web based managed services, fleet management and tachograph solutions electronic products, systems and services for commercial and special vehicles, a broad selection of products for specialized workshops and spare parts for the Independent Aftermarket and the