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Carter reinforces its leadership position in fuel category

Wednesday, September 7, 2016 - 07:00
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Carter Fuel Systems unveiled an exciting new initiative for its entire line of fuel system solutions: “Refueled Carter.” Aligned with a renewed commitment to providing industry-leading fuel system technologies, “Refueled Carter” signifies a comprehensive offering of innovative products, reinvigorated branding and a refreshed promise: “Fueling you forward™.”
Further strengthening the company’s position as a category leader, the key to Carter’s new promise is delivering reliable fuel system solutions that provide OE fit, form and function, yet perform even better. Carter maintains a focus on providing state-of-the-art engineering, superior components, and a product portfolio that offers best-in-class coverage of domestic, import, diesel, marine and performance applications. As a testament to the company’s commitment to innovation, many Carter® fuel assemblies utilize CleanScreen™ multi-layer filtration technology, as well as internal and external strainers, to trap finer particles and provide 40 percent more dirt-holding capacity—increasing fuel pump life in dirty environments.   

“The Refueled Carter signifies the company’s strongest commitment ever to providing best-in-class service and products as well as expanding application coverage to drive customer success,” said Mellissa Krause, brand manager at Carter Fuel Systems. “We are passionate about the details and this is what helps us deliver superior solutions.”
With a bold new personality, Carter packaging, website and all other branded materials will display a distinctly new, modern logo. Along with a refreshed design, the website will continue to serve as a comprehensive resource of information on Carter’s entire line of products on a user-friendly interface.
The company launched a multi-channel North American advertising campaign in July to help increase visibility of the new brand and build Carter product awareness and familiarity among current and prospective customers. For more information and to see the new “Refueled Carter” look, visit:
About Carter Fuel Systems
Covering a variety of applications including domestic, import, diesel, marine and performance, Carter Fuel Systems has been a leader in automotive aftermarket fuel systems for more than 100 years. Carter offers a broad line of fuel pumps and accessories, including first and second generation mechanical fuel pumps, electrical fuel pumps/pump kits, module assemblies, original equipment (OE) replacement parts and supporting equipment. Designed to increase fuel system service efficiency, Carter’s dedication to excellence combined with in-depth OE knowledge result in complete fuel system solutions for millions of vehicles throughout North America. For more information, visit

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