Bosch has announced a significant new benefit for repair shops that are members of its exclusive Bosch Car Service program. According to a recent Google research study, 43 percent of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch Service Centers reach these consumers, Bosch is launching its new Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.
“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” says Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”
“Google research indicates that 70 million searches on automotive aftermarket services are conducted monthly,” says JP Persico, manager of the Digital Marketing Team for Robert Bosch. “These tools are aimed at helping Bosch Service centers enhance and increase their digital appearance.
“Our initial training sessions will introduce the latest digital marketing technologies,” Persico adds. “These sessions will be followed by webinars and access to online resources, keeping shops in our Bosch Service network at the forefront of digital marketing.”
“We will be rolling out our Digital Marketing University in the next few months,” says Bobby Bloom, senior vice president, Robert Bosch Automotive Aftermarket. “In doing so, Bosch Service centers will have tools beyond all other programs in the automotive aftermarket to attract the digital-savvy consumer.”
Interested service centers can request more information from www.boschcarservice.us. To access the research study mentioned in this release, click here.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
