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Bosch debuts Powertrain Solutions campaign, site with focus on OE performance

Wednesday, February 20, 2019 - 09:00
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Bosch Automotive Aftermarket debuted a new Powertrain Solutions awareness campaign at the 2018 AAPEX show in Las Vegas. The effort focuses on the benefit to shops and techs who use genuine Bosch replacement parts, which are trusted by Original Equipment Manufacturers spanning the globe. In addition to the new campaign, a new Powertrain-focused website launched on February 11, 2019, with in-depth information on gasoline and diesel system replacement parts. The new site can be accessed at www.boschautoparts.com/powertrain.

Bosch OE engineers ensure the highest quality, performance and durability in aftermarket parts. Meeting OE requirements and delivering superior quality is what Bosch calls “The OE Difference” – based on the foundation of delivering aftermarket parts that provide the Form, Fit and Function of the original parts.

The new campaign includes a mix of original content from technicians, shop owners and Bosch field experts comparing the quality of replacement parts. Videos, articles and blogs explain how to identify a quality part, how to diagnose and test failed parts and how to replace select parts. The Powertrain Solutions product line consists of diesel and gasoline-powered vehicle replacement parts, including:

  • Engine Management
  • Oxygen Sensors
  • Fuel Pumps
  • Glow Plugs
  • Diesel Injectors


Bosch Powertrain Solutions are available for virtually every vehicle on the road. For more information, visit www.BoschAutoParts.com/Powertrain.

About Bosch

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufac­tured in-house. More than 18,000 associates in 150 countries, as well as a global logistics network, ensure that some 650,000 different spare parts reach customers quickly and on time. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.

Additional information can be accessed at www.bosch-automotive.com.

Having established a regional presence in 1906 in North America, the Bosch Group employs 35,000 associates in more than 100 locations, as of December 31, 2018. According to preliminary figures, in 2018 Bosch generated consolidated sales of $14.5 billion in the U.S., Canada and Mexico. For more information, visit twitter.com/boschusa, twitter.com/boschmexico and www.bosch.ca.

The Bosch Group is a leading global supplier of technology and services. It employs roughly 410,000 associates worldwide (as of December 31, 2018). According to preliminary figures, the company generated sales from operations of 77.9 billion euros ($92 billion) in 2018. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 125 locations across the globe, Bosch employs some 69,500 associates in research and development.

Additional information is available online at www.bosch.com, www.iot.bosch.com, www.bosch-press.com, www.twitter.com/BoschPresse.

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