Bosch campaign successfully defends brand and trademark against counterfeits

A federal court will retain jurisdiction to enforce the permanent injunction and the terms of the settlement agreement. The judgment prevents SIC from using the Bosch name and trademarks for the sale, advertising or promotion of non-genuine Bosch product as genuine Bosch product. With this judgment, Bosch has succeeded in defending the BOSCH trademark in a series of lawsuits. The company strongly believes that defense of its intellectual property is of vital importance not only to Bosch but to the automotive aftermarket in total and will continue to seek out and take action against counterfeiters. “Bosch will continue its enforcement of a zero tolerance policy against counterfeits which are harmful to our industry,” said Enrico Manuele, regional president, Bosch Automotive Aftermarket North America. “We are pleased with the outcome of this action as it continues to send a strong message to potential counterfeiters. The ruling furthers our objectives to discourage the spread of counterfeits in North America. Counterfeit, non-genuine Bosch parts are consistently below Bosch standards and can be dangerous and compromise vehicle safety and performance.”