Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers, recently completed the nationwide rollout of cross banner visibility, a program that enables the company to serve professional customers with a greater breadth and depth of quality parts available in-market. Cross banner visibility enables shop owners, technicians and Advance Team Members to view the entire product assortment available from Advance, Carquest and Worldpac on one platform, powered by a new catalog.
Access to the enterprise product portfolio, including more than one million quality parts as well as online
ordering on a single invoice will help reduce the time spent researching and ordering parts and decrease
product delivery times for the professional customers served by Advance.
“Cross banner visibility brings together all of our enterprise product offerings to give the professional
customer more choices,” said Bob Cushing, Executive Vice President, Advance Professional. “Now you can see and order parts from Advance, Carquest and Worldpac locations in your market, all in one catalog.
Cross banner visibility will help decrease order times for shops and give us the ability to say ‘Yes’ even
more often to our customers.”
Advance began deploying cross banner visibility in select markets during 2017 to an initial pilot group that
included professional customers and company-owned stores. Additional locations were added as inmarket
product availability and assortment, as well as delivery routes, were optimized to best serve a
market’s customers. Cross banner visibility is now complete nationwide, delivering Advance, Carquest and
Worldpac customers expanded visibility and access to their expansive product portfolio ranging from
Original Equipment (OE) to aftermarket brands.
For more information about quality parts and services available from the entire Advance organization,
visit www.pro.AdvanceCommercial.com or call 1-877-280-5965.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional
installer and do-it-yourself customers. As of December 30, 2017, Advance operated 5,054 stores and 129
Worldpac branches and employed approximately 71,000 Team Members in the United States, Canada,
Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,218 independently owned Carquest
branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British
Virgin Islands and Pacific Islands. Additional information about the Company, including employment
opportunities, customer services, and online shopping for parts, accessories and other offerings ban be found at www.AdvanceAutoParts.com.