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AASP names Mitchell 1 preferred supplier for SocialCRM

Thursday, May 10, 2012 - 06:03
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The Alliance of Automotive Service Providers (AASP) has designated Mitchell 1's SocialCRM™ customer retention and new customer acquisition service as the association’s preferred choice for loyalty marketing programs.

“We would like to thank the Alliance of Automotive Service Providers for giving us this great support for our SocialCRM service with its affiliates across the country,” says Brad Fockler, national accounts manager for Mitchell 1. “SocialCRM will benefit their membership by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility. One of the best aspects about it - we do all of the work so members can concentrate on running their businesses.”

AASP is a national association representing the automotive service industry in the United States with affiliate members that represent over 8,500 automotive aftermarket businesses in 22 states.

According to Mitchell 1, benefits of using Mitchell 1’s SocialCRM include:

Go Where New Customers Can Find You: The Customer Review System allows a shop’s customers to create reviews of the service, which are automatically verified as authentic customer reviews. These reviews, with keywords added to optimize performance, create search engine- friendly links, driving the shops search visibility upwards where new customers can find them.

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