AAEC announces Best of the Best Award winner for 2015

May 26, 2016
Bob Greenwood, President and CEO of Automotive Aftermarket E-Learning Centre Ltd., is very pleased to announce that Tirecraft Auto & Exhaust of 1116th Ave Edmonton Alberta has won the prestigious BEST of the BEST Award for 2015.

Bob Greenwood, President and CEO of Automotive Aftermarket E-Learning Centre Ltd., is very pleased to announce that Tirecraft Auto & Exhaust of 116th Ave Edmonton Alberta has won the prestigious BEST of the BEST Award for 2015.

This Award is won by the Independent shop who has improved their business the most in one year compared to their previous year among all the AAEC BEST clients across Canada.  There are 13 key business measurements that are analyzed equally among all AAEC BEST clients.  

The Award was presented to Keith Burrill and James Brewer, the owners of Tirecraft Auto & Exhaust, along with the entire Tirecraft Garage Team with a surprise visit by the AAEC Executive Team on Wednesday May 11th, 2016.

From left to right: Bob Greenwood, President and CEO of AAEC; Keith Burill and James Brewer, owners of Tirecraft Auto & Exhaust; and Rui Martins, Executive VP of AAEC.

Mr. Burrill said “We are very excited to have this recognition and it took us totally by surprise.”  Mr. Brewer added

“Rui was expected tomorrow for his two day on-site visit with us but when both of them got out of the car today, I was trying to figure out what is going on? It took all of us by total surprise. Thank you to Bob Greenwood and Rui Martins for coaching us in the right direction. Also a big thanks to my business partner Keith Burrill and our wonderful staff Jake Gash, Kadi McDonald, Tina Curry, Doug Tessari and Ed Stenzel.  We will continue to push forward and change the automotive industry one client and vehicle at a time. This is an honor.”

“In business today it is about implementing the details that bring the business processes together that execute at a higher professional level for the client and by doing so it builds a tremendous business culture. That is not easy to do but Keith and James along with their entire team believed in the accountability to make it happen and persevered through many obstacles and got it in place. This company is now poised for solid growth in 2016 and 2017. We are very confident, this particular Tirecraft store will make a difference in their Edmonton marketplace because the bar is now raised as to how business will be conducted and measured with each client.” replied Bob Greenwood

“BEST” stands for Business Evaluation Support and Training and information on this unique business concept can be viewed on the AAEC website at www.aaec.ca by clicking on the services tab at the top.

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