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St. Louis Jiffy Lubes 'Calling All Cars' to raise money for Humane Society

Tuesday, August 10, 2010 - 00:00

One local oil change business is going to the dogs – and cats. Twenty-five years after Jiffy Lube first came to the area, it recently invested $1.6 in a new look and efforts to enhance customer service.  To celebrate, Jiffy Lube franchisee Heartland Automotmillionive Services Inc. is having a grand re-opening of its 32 St. Louis stores and partnering with the local Humane Society

Through Aug. 20, Jiffy Lube will make a donation to the Humane Society of Missouri for every Jiffy Lube Signature Service® Oil Change performed at Jiffy Lube service centers in the area. Customers also are encouraged to make a $2 donation at stores to help achieve the goal of raising $10,000. In addition, customers can enter the Shell Gas Card Sweepstakes to win $500, $300 or $200 in free gas.

Board of Alderman President Lewis Reed's Legislative Director Harry Kennedy and Mayor Francis Slay's Assistant to the Mayor Helen Yane joined Jiffy Lube Heartland executives and Humane Society of Missouri President Kathy Warnick to kick off the two-week charitable drive at the 4592 Manchester Road St. Louis location to highlight the changes Jiffy Lube has made for customers.

"This is a moment when community and business come together," President of the Board of Alderman Lewis Reed says. "I appreciate that Jiffy Lube is making investments in its customers, employees and our St. Louis neighborhoods."

Jiffy Lube, which pioneered the first drive-through service, window cling reminder stickers and drive-in underground service bays, has 242 employees that service more than 360,000 cars a year in the St. Louis area. Nearly two years ago, the oil change operator decided it needed to better differentiate Jiffy Lube among quick lube operators and focus even more on service. The result was re-imaging and Operational Excellence programs that include a new look to the exterior and interior of stores and a greater focus on customer service.  

"We embarked on a significant cultural shift to drive a great guest experience," says Brett Ponton, CEO of Heartland, Jiffy Lube's largest franchisee and operator of the San Diego stores. "We've already seen the difference. Service centers that have completed the new look and guest care program are outperforming stores that have not undergone the transformation."  


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