Money Mailer Direct Marketing has unveiled a new offering for the auto care aftermarket industry – Mozart.
A local store marketing solution composed exclusively for multi-unit businesses, Mozart is an innovative platform that easily and affordably drives customer acquisition and retention, according to the company.
“Mozart resonates with neighborhood auto care business owners and their management. It’s a simplified way to touch more customers than ever before in their local market,” says Steven Gray, Chief Operating Officer for Money Mailer. “We are allowing local stores to connect with their community’s consumers at the right time and through their preferred communication channel – mail, online and their phone.”
Whether it’s getting first-time customers through the door and turning them into lifelong fans, or engaging existing customers and compelling them to return, the multi-channel solution breeds customer loyalty. Mozart leverages one-to-one direct mail, e-mail, text and voice messaging, personal Web sites, Web-surveys and live agent call centers, to ensure that local businesses have comprehensive marketing coverage in the communities they serve.
Mozart is integrated into store point of sale (POS) systems to automate marketing campaigns. Customized settings can trigger messaging for a wide variety of promotional purposes, including:
• Consumer prospecting
• Sales or special savings offers
• Event-based campaigns
• New customer thank you notes
• Rewards programs
• Routine newsletters
• Surveys
“Mozart empowers auto care business owners and management to focus on their business, while the marketing is handled for them. They set up their own rules and the automated technology does the rest for them,” adds Gray. “We’ve owned direct marketing locally for 30 years. We’re staying ahead of the competition with Mozart and helping our clients do the same in their industries.”
The innovative solution comes complete with software setup and individualized account support at the local level. Additionally, Money Mailer Direct Marketing’s tracking, reporting and analytic support helps local stores fine-tune campaigns with real-time, monthly and annual data, which feature campaign effectiveness reports, customer satisfaction details and in depth modeling.
For more information, visit www.moneymailerdirect.com/.
