The last few years have show us one thing about the independent repair market: There are some really great shops across the country.
It’s time for you to show us just now good your shop is, as Motor Age launches its 2011 Top Shops contest. The contest is open through Aug. 19, 2011, and there’s no time like now to get started on entering.
We’ve listened to readers this year, as well, and have revamped the contest entry process. This year in order to enter, you will be required to answer nine questions describing your business in a simple-to-complete form. Judges will score each shop on 10 categories: experience, training and education, shop operations, supplier relations, marketing, website presence, aftermarket involvement, community activities, technical offerings and a photo tour of the shop.
To enter, first download the Top Shops Entry Form. It’s a Microsoft Word file you will complete and resubmit to Motor Age. You will be required to fill out a company profile about your shop and then answer simple questions about your business. Please answer the questions by offering as much information and as many examples as possible, but please limit descriptions of each category to 150 words.
You also will be required to submit high-resolution photographs (up to 25) taking judges on a virtual tour of the shop. Every photo must be labeled in some manner and include a caption describing who is shown and what is being done in the photo.
Judges will review all of the entries, and winners will be announced this fall. The overall 2011 Top Shop will appear on the cover of the December 2011 issue of Motor Age, while the nine runners-up also will be featured inside the magazine. Winners also will receive plaques to display and use in their marketing efforts, touting them as a Top Shop.
Shops that have any questions on the form or entering the contest can send an email to Motor Age’s managing editor, Tschanen Brandyberry, at email@example.com We’ll get you all the information you need to successfully enter the contest.
Good luck, and we look forward to learning all about your shop!
Sponsors of the 2011 Motor Age Top Shops Contest are: