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Meineke installs digital menu boards in repair shops

Tuesday, September 30, 2014 - 07:00
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Meineke Car Care Center, a top-rated automotive repair franchise, has taken another large step ahead of the pack as the company welcomes the newest technology inside its locations. High tech digital menu boards will be installed throughout the system, which includes nearly 1,000 locations in 48 states and five countries.

In addition to displaying a more tech savvy pricing menu, Meineke’s digital boards are customizable for each location to show several variations of information. The new screens can be programmed to offer animated auto advice, popular television shows, specialized advertisements and 3D engine tutorials. As Meineke continues to look for the latest advancements in the auto industry, the focus on improving the customer experience has been equally important.

“Customers shouldn’t have to dread spending time in a dingy auto repair waiting room. Meineke’s digital boards are a top-notch addition as we continue to find ways to better serve our customers,” said Dave Schaefers, SVP of Franchise Development at Meineke. “The digital boards not only improve the waiting room experience with entertainment, but education as well. A major benefit is the board’s ability to clarify what exactly is being repaired, so customers aren’t confused by auto-shop lingo.”

With the average age of vehicles on the road hitting a record 11.4 years, the need for proactive and reactive auto care sits at an all-time high.  To maintain, repair and revive local rides, the new Meineke locations will continue the company’s mission to educate and empower area residents about car care. Locals who visit Meineke can expect technicians to explain the fundamentals of the prospective repairs and clarify what things cost and why.

Formerly known as the muffler repair experts, Meineke has evolved its menu of product offerings to meet the demands of the changing marketplace. Today, the Charlotte-based franchise has emerged as the  one-stop shop for tires, brake repairs, tune-ups, alignments, shocks and struts, routine maintenance and more. The brand evolution is paying off in a big way.  In 2013, Meineke sold more licenses to existing franchise partners than it did during the last four years combined.

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