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Messe Frankfurt joins forces with Spanish trade fair

First joint 'Motortec Automechanika Ib
Monday, March 15, 2010 - 00:00

Messe Frankfurt and IFEMA, a leading Spanish trade fair company, announced in Madrid that they plan to organize “Motortec Automechanika Ibérica” together. This trade fair is to establish itself as the leader in the Iberian automotive parts and aftermarket sector.

Motortec Automechanika Ibérica will be held for the first time from March 29 to April 2, 2011 at the exhibition grounds in Madrid. Motortec Automechanika Ibérica is the first event to be organized by Messe Frankfurt in Spain.

Messe Frankurt's cooperation with IFEMA marks the first time that a major German trade fair company has brought one of its strongest event brands to Spain. Both companies are to combine their leading fairs to form Motortec Automechanika.

Motortec is the pioneering trade fair for the Spanish and Portuguese markets and receives extensive support from all automotive industry associations. Automechanika Frankfurt is a leading trade fair in the automotive sector, now boasting 14 events in key markets around the globe.

“The cooperation is based on two pillars”, says Detlef Braun, member of the Board of Management of Messe Frankfurt, “firstly on the transfer of know-how with regard to trade fair marketing strategies, and secondly on the potential of Motortec Automechanika Ibérica for promoting the internationalisation of its exhibitors."

This will be achieved through Messe Frankfurt’s sales network, which covers more than 150 countries, and through the worldwide presence of Automechanika, which has 13 events outside Germany.

Luis Eduardo Cortés Muñoz, CEO of IFEMA, adds: “Following the consolidation on the Iberian peninsula, we are pursuing the goal – together with our partner – of opening up the European market to Ibero-American companies and of bolstering the influence of Spanish companies in Latin America."

With the support of leading associations such as Sernauto, Ancera, Asetra/Conepa and Ganvam, and of leading Portuguese employer association Anecra, Motortec is the only trade fair geared toward the automotive aftermarket to date, a position that it can now strengthen by coming together with Automechanika.

Building on the experiences gained at Motortec Automechanika Ibérica, both trade fair organizers also intend to undertake further projects together in the future. Their leading market position opens up many possibilities for cooperation which may give rise to concrete projects over the following years.

After Germany, Spain is the second-largest market in Europe for automotive components, with sales in the region of €30 billion, of which some €18 billion is generated abroad. The Spanish industry consists of some 950 companies, employing around 210,000 people.

There are also positive growth forecasts of between 10 and 15 percent in the area of repairs and maintenance, owing to the crisis, the strict conditions set by the state and increased competition on the market.

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