Social media and communication in general evolves so quickly in today’s society that it sometimes can be tough to keep up.
But Mitchell 1 has taken a deep look at the evolving means of communication, along with other communication tools, and created new ways owners and managers easily can communicate with customers throughout the repair process. From automated email communication to consumer reviews, reporting and online reputation management, there are many ways the company is ready to help repair shops nationwide with their customer communication.
Owners and managers can learn more about these great tools in two of the six sessions Mitchell 1 is leading at NACE Automechanika Chicago in July.
Mitchell 1 is a Gold Sponsor of NACE Automechanika, and is covering registration costs for your training classes. Click here to register for any mechanical courses for free during the training event July 26-29. Free show floor access also is included in your registration.
“We’re excited to be part of NACE Automechanika and to have our industry experts provide information to help auto service professionals reach their customers, improve their diagnostic strategy and prepare for future technologies,” said Nick DiVerde, director of marketing, Mitchell 1. “We are dedicated to helping shops be more successful in every aspect of their business, and are happy to share our expertise in a variety of areas. Ongoing education is more important than ever as our industry continues to evolve quickly.”
Marcus Mackell, market manager for the Mitchell 1 SocialCRM auto shop marketing product line, will teach two sessions on “Using Social Media and Other Tools to Improve Communication with Customers Before, During and After Their Service.” The first session is Thursday, July 27, at 8 a.m. and the second session is Friday, July 28, at 8 a.m. In his session, Mackell will educate attendees on how to retain customers and attract new ones through automated email communication, consumer reviews, reporting and online reputation management.
In addition to focusing on communication, Mitchell 1 experts will teach two other courses at NACE Automechanika Chicago.
First, Mike Alberry, Mitchell 1 product manager, and Jim Moritz, Snap-on national sales and training support representative, will teach “Integrating Repair Information into your Diagnostic Strategy” and help technicians and other automotive professionals improve their diagnostic strategy. They have many tips to share that will help professionals diagnose and repair vehicles faster and more confidently, while maximizing their repair information subscriptions in conjunction with their handheld diagnostic platforms.
That class is offered Friday, July 28, at 8 a.m. and Saturday, July 29, at 1 p.m.
Mitchell 1 rounds out its presentations with two sessions on “What You Need to Know About Telematics and Emerging Vehicle Technology,” led by Ben Johnson, director of product management for Mitchell 1. The session is offered Friday, July 28, at 4 p.m. and Saturday, July 29, at 8 a.m.
Johnson will give an overview of the industry and speak on related topics as he explores the technologies being developed and released across the globe. He will cover current and future technologies that vehicle manufacturers are investing in, such as the connected car and the autonomous vehicle, key drivers for those technologies, and which technologies are gaining the most traction.
“I’m looking forward to exploring many of the latest industry advancements that will be — or already are — impacting the aftermarket. We’ll touch on some specific technologies that auto repair shop owners should be paying attention to in order to be ready to deliver the services needed to support them,” said Johnson.
Register now for the premier training event this summer, and take advantage of free mechanical training and show floor access thanks to Mitchell 1.