Marx Group, a full-service marketing communications agency for the automotive and trucking industries, was awarded two Automotive Communications Awards at the 2017 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The first award, in the business-to-business category was for Best Website - Analytics showing success of new website, for its own website, marxgrp.com. The second award, in the business-to-consumer category, was for Best Print or Digital Display Ad Campaign, for the ‘Turn On, Turn Heads’ campaign for Philips Automotive Lighting, for its client, Lumileds.
The agency was acknowledged at the Automotive Communications Awards ceremony during the Women in Auto Care (formerly Car Care Council Women’s Board) news conference at AAPEX, in Las Vegas on Nov. 1. The awards recognize companies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Steffanie Savine, vice president of sales and accounts of Marx Group said, “These awards are a reflection of the talented creative team we’ve assembled over the last few years. Receiving this acknowledgement from our industry peers confirms that our team of creative and automotive professionals is well-poised to serve our clients in the automotive and trucking industries, and beyond. From our own re-branding project, to working with top-notch brands like Philips Automotive lighting, both our team and our clients empower us to deliver great work, and to have fun doing it.”
The ‘Turn On, Turn Heads’ campaign for the Philips Automotive Lighting line of LED products, was crafted by Marx Group for its client, Lumileds. The digital campaign, which launched in September 2016 and ran for one year, was designed to grow brand awareness, create engagement with the automotive passionates and customizers audiences, and to drive online traffic to Philips retailers. The campaign messaging was developed to acknowledge what car customizers ultimately want – to get noticed. The ‘Turn On, Turn Heads’ digital display ad campaign successfully conveyed to the audiences that by using Philips LEDs, both they and their car will get noticed, with the simple act of changing a light bulb. The digital display ads were deployed using geo-fencing, IP targeting and remarketing tactics, as well as across social media and YouTube. Click-thru-rates and conversions throughout the campaign were well above industry standards.
Marx Group also launched an all-new website, logo and tagline on Oct. 31, 2016. The new brand identity was created in order to deliver a compelling brand story focusing on the agency’s passion for the automotive industry – as well as more than 33 years of aftermarket and OE expertise that guides all of its work. The website re-design set out to highlight the full-service capabilities of Marx Group, showcase a robust portfolio of client work, educate viewers with industry news and resources and encompass the full identity of the agency as a whole, effectively driving up page views and interactions by a marked amount since its inception last year.