AutoNetTV Media (ANTV) and the Car Care Council (CCC) announce a new co-branding video partnership to produce and broadcast timely videos to be viewed by consumers in independent repair shop waiting rooms.
CCC content will be used to create 40 to 90-second consumer-facing videos by ANTV to include live-action, motion graphics, 3D animation, sound, professional voice talent and other graphical assets. The videos will be available to the more than 4,700 independent repair shop ANTV subscribers for viewing on their AutoNetTV programing.
“Thousands of vehicle owners and drivers will now be able to learn more about the benefits of regular vehicle maintenance and care promoted by the Car Care Council as they watch television while waiting for their vehicles to be serviced or repaired,” said Rich White, executive director, Car Care Council. “This exciting new partnership will greatly expand the reach of our tips, advice and information on behalf of the auto care industry.”
“The Car Care Council has lead the way in educating motorists on the importance of quality car care,” said Brandon Storrs, vice president of production at AutoNetTV Media. “We’re very excited about this partnership and taking part in getting this message out to the millions of people who view AutoNetTV in lobbies, service counters and online.”
All videos will be available in the ANTV digital management system for use by ANTV aftermarket subscribers including program playlists, websites and other digital technologies including tablets, kiosks, email links and others.
“At AutoNetTV, we come together with a single, clear, purpose. This purpose is the heart and core of everything we do and is the simplest expression of why our company was created,” said Storrs. “We exist to produce, manage and deliver empowering, high quality content to the automotive industry. This purpose is why we matter to the millions of people that benefit from our services each year, and is, in fact, why we get up in the morning. As we continue to live this purpose each day, we achieve our vision to become the world’s leading automotive content solution.”
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About the Car Care Council
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.