A PR account supervisor with Weber Shandwick, Sativa Ross has 10 years of automotive communications experience, including stints at Ford Motor Co. and Aftermarket Business magazine, a sister publication to Motor Age. She has won numerous PR and editorial awards and has written articles on store and shop operations, business management issues and new trends impacting the industry. She is presently handling publicity efforts for the FRAM, Prestone, Autolite and Bendix brands.