Articles by David Rogers

We have to create a culture that quality employees want to be a part of, we have to hire and train the right way, and we have to empower and incentivize them to become a valuable part of our team.
David Rogers
Effective marketing isn’t measured by ROI or car count (no matter what some marketing companies tell you) or by how busy you feel (no matter how much stress it takes away), but by looking at the long-term health of the business and loyalty of your customers.
David Rogers
All advertising is marketing. Not all marketing is advertising. Knowing the difference is critical, because it’s the key to getting the most from your marketing budget and holding your marketing vendor accountable.
David Rogers
Change has always been a way of life for technicians due to rapid advancements in vehicle technology. But the real change is coming for owners and how they manage their business.
David Rogers
Quality marketing – critical as it is – is one piece of your car count and is supported and enhanced by your employees.
David Rogers
Finding the right way to teach someone, whether it’s a technician or a customer, is like adding color to a wiring diagram. When you explain an idea the right way, you can see the lightbulb click over their head.
David Rogers
It’s no longer a matter of “making time” for training because it is the most important thing you can do with your time.
David Rogers
The first step in building strong, lasting relationships is by cultivating a team of loyal, caring, committed people.
David Rogers