Articles by Chris "Chubby" Frederick

The first step in hiring a second in command (SIC) for your shop is to create a job description. Think about what duties your SIC will be responsible for on a daily, weekly, and monthly basis and write them down.
Chris Frederick
The first question in the flow chart would be: “Do you have enough cars?” Let’s assume the answer is no. Then we would need to check into marketing, phone skills, location and a bunch of other things but you get the idea.
Chris Frederick
By now you’re probably thinking, there’s no magic bullet for my shop’s success, but I’m happy to tell you that’s not true.
Chris Frederick
There are countless contacts every day in your business. Each call, each in-store customer interaction, and each time we talk to a technician, are all contacts.
Chris Frederick
Automation saves us time and has helped us to become much more efficient and productive, but the downside is that you may be sacrificing not only maximum profit but more importantly the needs of your customers.
Chris Frederick
What’s possible if you become a master of persuasion? Let’s listen to ATI Coach Eric Twiggs explain how you can accomplish this in your shop
Chris Frederick
It’s time for your managers and you to build relationships with all your people and create trust so that they can accomplish their goals by working for you over decades, not just a few years.
Chris Frederick
If I have heard it once, I have heard it a thousand times: “Dollars pay the bills, not profit margins!” Well, I agree with you, but you can’t effectively manage your shop by dollars alone.
Chris Frederick