Articles by Bob Cooper

Industry leading shop owner Matt Lachowitzer shares how you can involve the whole family in the auto repair experience, and create a truly magical moment for your shop's customers.    
Bob Cooper
Industry leading shop owner and Elite Business Development Coach James Stephenson shares a recruiting tip that has helped him hire top technicians.    
Bob Cooper
Retired shop owner and Elite Business Development Coach Ron Haugen shares an awesome tip for increasing your auto repair shop's profitability.    
Bob Cooper
I have found over the years that despite all their good intentions, there are 5 mistakes that most shop owners make not just sometimes, but every single day. The first mistake comes the very moment they walk through their door.
Bob Cooper
Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community.
Bob Cooper
Follow this checklist to ensure your productivity and profits both go up and that your employees are all working together as a team.
Bob Cooper
Elite Business Development Coach and past superstar shop owner Kevin Vaught shares where both your overall payroll, and your service advisor payroll should land as a percentage of your shop's sales.
Bob Cooper
When you expose every single employee to every single part of the customer and vehicle process, they can see the big picture and understand their role.
Bob Cooper