Articles by Bob Cooper

I have found over the years that despite all their good intentions, there are 5 mistakes that most shop owners make not just sometimes, but every single day. The first mistake comes the very moment they walk through their door.
Bob Cooper
Superstar shop owner and grassroots marketing guru Servando Orozco shares a tip that will bring new customers into your shop, humanize your business and have a positive impact on your customers and community.
Bob Cooper
Follow this checklist to ensure your productivity and profits both go up and that your employees are all working together as a team.
Bob Cooper
Elite Business Development Coach and past superstar shop owner Kevin Vaught shares where both your overall payroll, and your service advisor payroll should land as a percentage of your shop's sales.
Bob Cooper
When you expose every single employee to every single part of the customer and vehicle process, they can see the big picture and understand their role.
Bob Cooper
Superstar shop owner and Elite Business Development Coach Jim Butitta shares a critical employee management tip that will help shop owners build the culture needed to attract the right techs and service advisors.
Bob Cooper
Many shop owners are suffering from burnout. Ironically, dealing with burnout is no different than fixing cars, in that in order to accurately solve the problem, we have to first identify the cause.
Bob Cooper
Service advisors do a good job of reselling the customer on the services that were performed, and they’ll certainly schedule the customer’s next visit, but what they fail to do is this: They don’t discuss the benefits of the next service.
Bob Cooper