Opinion | Commentary

  • In this Motor Age interview with Tony Molla, vice president of the National Institute for Automotive Service Excellence, he explains how to use ASE Certification as a means to boost business and get a real return on the investment made.
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  • Motor Age talks to Steven Stein, a 10-year automotive aftermarket veteran who is the eServices Solutions Manager for MOTOSHOP Technology Tools, a program that offers repair shops an array of online management solutions.
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  • Jared Stivers, Email Marketing Manager for MotoREV, discusses how e-mail marketing can help shops attract, retain and connect with more customers.
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  • when it comes to marketing, Jake The Car Doctor is haunted by his lack of knowledge on the subject and his inability or unwillingness to take decisive action to promote his shop. 
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  • Shop owners have a difficult decision to make when it comes to how aggressive they want your service advisors to be with their customers.
    chris chubby frederick, ati
  • There are individual ways you can make sure productivity is at its best. Brian Canning, a management contributor for Motor Age, shares his thoughts in this conversation. 
    Tschanen Brandyberry
  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, an online information system for automotive repair shops, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
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  • Chris "Chubby" Frederick shares his tips for improving your managerial, marketing and number crunching skills in his new segment, "Chubby's Tip of the Week."
    chris chubby frederick, ati
  • Over the past several years, stabilizing car count has been one of the biggest challenges, even for the shops typically loaded with cars. 
    chris chubby frederick, ati
  • If you want to stabilize your car count and hold on to your customers through their purchase of new cars, you are going to have to be proficient at selling maintenance. 
    chris chubby frederick, ati
  • I hope by now you are asking yourself what you can do to keep your employees married to you for life. You can start by asking yourself if you are ready to accept the role of a true leader.
    chris chubby frederick, ati
  • I have often wondered why some years I achieve my goals and some years I don’t. Sometimes I blame it on the goals being too lofty, or someone or something got in my way.
    chris chubby frederick, ati
  • What we accomplish in 20 percent of our day nets us 80 percent of the results for that day. 
    chris chubby frederick, ati
  • Could there be a reason that our customers think it is easy to fix and service cars and trucks? Could it be the Internet is the source of all this misunderstanding? 
    chris chubby frederick, ati
  • Employees know what’s expected of them in their job, and of course they know what’s good enough, right? How many times have you thought, “You’re a professional, you should know what the job is, just do it!”
    chris chubby frederick, ati
  • Most of us sleep with a great coach; however, if you won’t listen to him or her, let me give you some suggestions before you hire a coach.
    chris chubby frederick, ati
  • I have never met a great relationship-based salesperson who didn’t need a sales manager to keep them consistent. Selling is not like riding a bicycle; there are good days and bad days.
    chris chubby frederick, ati
  • If you have been in business more than 10 years, you are well aware of how hard it can be to keep growing your customer base.
    chris chubby frederick, ati
  • Congress has introduced a bill called The Federal Vehicle Repair Cost Savings Act (H.R. 4056) that encourages federal agencies to use remanufactured auto parts when they are cheaper and easy enough to obtain,
  • For new people coming into the industry there are two big costs that are disproportionate to the potential entry-level income. First, is the cost of schooling, which can easily get near the cost of a two-year college degree.