Opinion | Commentary

  • This started me thinking that maybe the shortage of technicians is not based on kids not wanting to work on cars, but maybe it is based more on our perception of what a technician is.
    Chris Frederick
  • Ben Johnson, Director of Product Management with Mitchell 1, recently talked with our Larry Silvey about ProDemand.
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  • The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
    Chris Frederick
  • Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment. 
    Chris Frederick
  • Dave Striegel, owner of Elizabeth Auto Care and The Shop Doctor Community, walks you through ways to successfully utilize video in your repair shop's marketing plan. 
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  • If you want to stay the best shop in your market, you have to be profitable enough to deliver the best experience today’s customers desire, and that takes money.
    Chris Frederick
  • Most of us understand that if you are not growing, you are probably slowly going out of business. With costs increasing every year and our people wanting to grow, there is pressure on all shop owners to continue to grow their business.
    Chris Frederick
  • This shop owner was not feeling the money in their wallet. According to their profit or loss statement, they were doing great. So where is the money?
    Chris Frederick
  • In a follow-up Motor Age interview with Nathan Scripps, he deals with specific ways auto repair shops can leverage car care awareness during Fall Car Care Month (October), as well as year round.
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  • Hybrid repair is an increasingly important opportunity for repair shops. Advance Auto Parts' Jim Bates is an expert in this area and sheds some valuable insight on the subject, as well as debunks some myths about it.
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  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
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  • In this Motor Age interview with Tony Molla, vice president of the National Institute for Automotive Service Excellence, he explains how to use ASE Certification as a means to boost business and get a real return on the investment made.
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  • Motor Age talks to Steven Stein, a 10-year automotive aftermarket veteran who is the eServices Solutions Manager for MOTOSHOP Technology Tools, a program that offers repair shops an array of online management solutions.
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  • Jared Stivers, Email Marketing Manager for MotoREV, discusses how e-mail marketing can help shops attract, retain and connect with more customers.
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  • when it comes to marketing, Jake The Car Doctor is haunted by his lack of knowledge on the subject and his inability or unwillingness to take decisive action to promote his shop. 
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  • Shop owners have a difficult decision to make when it comes to how aggressive they want your service advisors to be with their customers.
    Chris Frederick
  • There are individual ways you can make sure productivity is at its best. Brian Canning, a management contributor for Motor Age, shares his thoughts in this conversation. 
    Tschanen Brandyberry
  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, an online information system for automotive repair shops, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
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  • Chris "Chubby" Frederick shares his tips for improving your managerial, marketing and number crunching skills in his new segment, "Chubby's Tip of the Week."
    Chris Frederick
  • As a shop owner, you need dealerships and they need you. But it probably will never be better than a love/hate relationship. In dealing with them, you might want to adopt Godfather son Michael Corleone’s advice — “Keep your friends close…but your enemies closer.”
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