We know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge.
Get focused to go after and attract new retail and wholesale business starting on the first of the year. No need to wait. Have a staff meeting and discuss the key objectives in terms of how many new commercial accounts (for example) you want to attract in the first six months of 2018.
If we do not put automotive repair out there as a viable career option early, making training opportunities highly visible and available to young people graduating from high school today, we might find ourselves in an ever tightening staffing crunch.
In my 40 years plus in the automotive business, the one thing that still tears me apart is the slow death of an automotive repair shop. Raising prices to stabilize margins to enable you to operate successfully in whatever type of business model you have chosen can be life or death.
In this column, I intend to bring you new testing techniques, new repair procedures, a few war stories or just sage advice I learn from the collective whole as I continue my travels and interactions with you – our faithful readers. I am also inviting any one of you that have an interesting diagnostic story to share to submit it for inclusion in this column.
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