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Women in Auto Care announces 2017 Automotive Communications Awards

Wednesday, November 15, 2017 - 09:00
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Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, which took place Tuesday, Oct. 31, at The Venetian Hotel during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards

  • Television Commercial
    “Win" - DENSO Iridium Spark Plugs - NHRA Champion Jason Line
  • Print/Electronic Ad   
    Federal-Mogul Motorparts   
    Independent Testing Ad - More Than 5X
  • Print or Digital Display Ad
    Lumileds (PHILIPS Automotive Lighting)      
    PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads
  • Direct Mail Piece or Campaign/Newsletter 
    Federal-Mogul Motorparts   
    Garage Gurus- Garage Forum Newsletter
  • Magazine Article      
    B'laster Corporation/Radius Communications        
    Penetrant vs. Lubricant, What's the Freakin' Difference?
  • Education Article      
    Federal-Mogul Motorparts   
  • Video - Demo Video, Training, Educational
    Dayco Products, LLC
    Dayco - Timing Belt Replacement and Awareness
  • Brochures, Booklets, Handouts
    Traction Factory/Snap-on Tools       
    Snap-on PT850 "Goldilocks Storybook"
  • Special Promotions/Promotional Events     
    Federal-Mogul Motorparts   
    #ThingsWorthBrakingFor Contest
  • Car Care Clinics         
    Cowichan Auto Repair
    Best Education Seminar
  • Posters and Signage 
    Federal-Mogul Motorparts   
    POS Repair Shop - Fel-Pro Leak Awareness Campaign
  • Website        
    Lumileds (Philips Automotive Lighting)
    Philips Automotive Bulb Look Up
  • Social Media Campaign        
    Trico Products Corporation / Gelia   
    Defensive Driving 101 Shareable Videos
  • Application for Mobile Device          
    Federal-Mogul Motorparts   
    Garage Gurus App for Mobile Device
  • YouTube Video          
    Cottman Transmission and Total Auto Care
    Transmission Physician Educational Video Series
  • Media Outreach Towards Non-English Speaking Audience
    Federal-Mogul Motorparts   
    Garage Gurus Training
  • Media Outreach to Female Audience          
    Technician.Academy Podcasts
  • Best 360 Degree Marketing Campaign
    Autoshop Solutions   
    Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

  • Ad Campaign to Distribution/Retail Audience         
    GWC Warranty         
    Older & Bolder
  • Ad Campaign to Technician/Repair Audience         
    Traction Factory/Snap-on Tools       
    Snap-on PT850 Product Launch
  • Ad - Best Use of Graphic (to either distribution/retail or technician/ repair audience)
    TFI Envision, Inc.       
    Standard “The Turbocharger” Multi-Channel Campaign
  • Ad - Best Use of Copy (to either distribution/ retail or technician/repair audience)
    Gates Corporation    
    Be System Smart Ad
  • Corporate Image Campaign 
    Gates Corporation    
    Building Blocks Campaign
  • Campaign (to either distribution/ retail or technician audience
    The NOCO Company 
    NOCO Brand Awareness Campaign for Distributor Tradeshow
  • Training Materials    
    Autoshop Solutions   
    Building a Winning Culture: Bring Out the Best in Your Best
  • Magazine Article - Technical
    Mobile Air Conditioning Society (MACS) Worldwide
    MACS Service Report October 2016
  • Magazine Article - General Market/Special Interest
    Collaboration Over Competition: Dealerships and Disruptors Working Together
  • Newsletter to Customer or "External Audience"     
    Federal-Mogul Motorparts   
    B2T/ Garage Gurus Monthly Newsletter
  • Logo Design/Usage  
    Respect is Learned
  • Website - Analytics Showing Success of New Website      
    Marx Group   
    Marx Group Website
  • Merchandising
    Brake Parts Inc/NAPA Brakes
  • NAPA Brakes Ultra Premium Coated Rotor Launch Kit
  • Special Promotion and/or Promotional Event         
    MAHLE Aftermarket Inc.       
    MAHLE "Drive With the Original" Promotion
  • Packaging      
    Lumileds (Philips Automotive Lighting)       
    Philips Ultinon Packaging
  • Social Media Efforts 
    Change Your Cabin Air Filter!
  • Blog   
    GWC Warranty         
  • App for a Mobile Device
    N.A. Williams
    NA Williams Rep Link
  • YouTube Video          
    TFI Envision, Inc.       
    TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video
  • Media Outreach to Female Audience          
    Technician.Academy Podcasts
  • Best 360 Degree Marketing Campaign        
    MAHLE Aftermarket Inc.       
    Introduction of the MAHLE Original® Gaskets Brand

To learn more information about the Women in Auto Care’s annual awards, please visit www.womeninautocare.org/awards/.

About the Women in Auto Care
Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advising and communication.

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