Throughout 2018, Federal-Mogul Motorparts' iconic Champion® brand reignited its spirit and heritage by introducing an extensive, new product line in award-winning packaging that includes filters, batteries, wipers and lighting, in addition to its iconic spark plugs. Champion has long been a leading choice among automotive enthusiasts, and in keeping with this spirit, also launched a new, nationally-honored "There's a Champion in Here" campaign to reconnect consumers with the brand.
The Champion product range now features wipers, filters, lighting products, batteries and spark plugs for several different applications such as cars, boats, mowers, motorcycles, go-karts, golf carts and chain saws. Included in this expansion is a full-line of batteries for commercial vehicles; cars and trucks; marine; golf cart; power sport; and lawn and garden applications. Powered by an innovative positive grid technology, Champion batteries are engineered to optimize the flow of electricity, minimize corrosion and deliver consistent performance over battery life. The Champion battery range includes 180 SKUs across many applications. For automotive uses, the line offers coverage for 98% of vehicles in operation.
"2018 has been an exciting year for the Champion brand, and we will continue to remind technicians and DIYers that Champion is the brand to count on for all light maintenance needs – whether they be spark plugs for your lawn mower, a new battery for your boat, or a cabin filter for your vehicle," said Rebecca Mahan, Director, North America Brand Marketing, Federal-Mogul Motorparts. "Champion is a brand for everyone, and we want to give consumers more opportunities to install Champion parts while maintaining their vehicles."
To learn more about Champion's full line of light maintenance products, please visit our booth #3217 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev., October 30 – November 1. Additionally, to learn more about Champion, please visit www.championautoparts.com. Follow the brand on Facebook at www.facebook.com/championparts, Twitter (www.twitter.com/championparts), and Instagram (www.instagram.com/championparts).
Headquartered in Lake Forest, Illinois, Tenneco is one of the world's leading designers, manufacturers and marketers of Ride Performance and Clean Air products and technology solutions for diversified markets, including light vehicle, commercial truck, off-highway equipment and the aftermarket, with 2017 revenues of $9.3 billion and approximately 32,000 employees worldwide.
On October 1, 2018, Tenneco completed the acquisition of Federal-Mogul, a leading global supplier to original equipment manufacturers and the aftermarket with nearly 55,000 employees globally and 2017 revenues of $7.8 billion. Additionally, the company expects to separate its businesses to form two new, independent companies, an Aftermarket and Ride Performance company as well as a new Powertrain Technology company, in late 2019.
About the Future Aftermarket and Ride Performance Company
Following the separation, the aftermarket and ride performance company will be one of the largest global multi-line, multi-brand aftermarket companies, and one of the largest global OE ride performance and braking companies. The aftermarket and ride performance company's principal product brands will feature Monroe®, Walker®, Clevite® Elastomers, MOOG®, Fel-Pro®, Wagner®, Champion® and others. The Aftermarket and Ride Performance company would have 2017 pro-forma revenues of $6.4 billion, with 57% of those revenues from aftermarket and 43% from original equipment customers.
About the Future Powertrain Technology Company
Following the separation, the powertrain technology company will be one of the world's largest pure-play powertrain companies serving OE markets worldwide with engineered solutions addressing fuel economy, power output, and criteria pollution requirements for gasoline, diesel and electrified powertrains. The powertrain technology company would have 2017 pro-forma revenues of $10.7 billion, serving light vehicle, commercial truck, off-highway and industrial markets.
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