Aftermarket Business World columnist Larry Silvey offers advice to auto repair shop owners on how to effectively market their shop in his column, “Six critical auto shop marketing strategies.”
The six key strategies are:
• Rely on word of mouth marketing.
• Don’t rely only on word of mouth marketing.
• Make sure you are using a current and effective shop management software program.
• Plan and implement a social media strategy.
• Don’t give up on traditional marketing strategies if they are measurable and effective.
• In-store (shop) marketing is arguably the most important of all six.
The column offers how-to advice on each of the six key strategies and explains why they are important. Click here to read the entire column.
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