BASF opens new Automotive Competence Center

Feb. 24, 2016
BASF will open a new Refinish Competence Center in Houston, Texas on March 7. 

BASF will open a new Refinish Competence Center in Houston, Texas on March 7.

The center includes the latest in virtual and in-person training facilities, state-of-the-art spray booths and market-leading application equipment to enable next generation training for all job functions in the collision repair industry.

“We’re not only teaching the latest painting techniques here in Houston,” said Paul Whittleston, BASF Vice President, Automotive Refinish, North America. “We now offer VisionPlus University and Advanced Business Solutions classes to help our customers drive more business through their shops.”

“BASF continues to place a high priority on our presence in Houston and the Gulf Coast market,” said Whittleston. “At BASF we’ve harnessed the power of a world-class talent pool and become one of the region’s major employers. The Refinish Competence Center is another sign of our commitment to the area.”

“Our new training center brings us closer to our customers in the Southwest,” said Nick Maloof, BASF Automotive Refinish Zone Manager.  “The new facility can also support industry and networking events, for up to 50 people, to enhance customer interactions. We also look forward to hosting a variety of business groups and industry organizations in our new facility.”

Classes will begin in the BASF Refinish Competence Center in mid-March.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.