Brembo, the world leader and acknowledged innovator of brake technology for automotive vehicles, will exhibit at Automechanika Chicago (Booth #2028), at McCormick Place this week April 24-26, 2015, the first-ever Automechanika Show held in the United States. Brembo is a global leader in the development and production of original equipment, racing, aftermarket and high-performance brake systems and components for the worldwide automotive and motorcycle industry
“We are excited to participate in the first Automechanika Chicago event and look forward to talking with technicians and shop owners about providing Brembo products to their customers. This is a great opportunity to show our vast product line as well as the newest technologies developed both for the OE and aftermarket. The aftermarket has been important to Brembo since it manufactured its first aftermarket brake disc in 1964. For more than 50 years Brembo has produced brake systems for the aftermarket industry and we look forward to the next 50 years,” said Dan Sandberg, President and CEO of Brembo North America.
Brembo will display its original equipment premium range of aftermarket products with special focus on protective UV-coated brake discs and pads.
The UV-coated disc is corrosion-resistant and visually appealing with metallic paint which guarantees the parts will perform and look good throughout its lifespan. Brembo first introduced the UV-coated discs in 2013 and increased the range in 2014 to cover virtually all of the key product part numbers that consumers demand.
Brembo’s ceramic pads have been developed from Brembo’s experience in engineering friction materials for some of the finest race and street cars in the world. Brembo’s ceramic pads offer the best in performance, comfort, reliability and longevity.
Brembo’s pads, along with the other OE-quality aftermarket parts, are easy to install on a wide range of vehicles and cover 90 percent of the market. For a full list of applications you can download the Brembo app or go to www.bremboparts.com
Launching at Automechanika Chicago is the Brembo Expert Initiative for the U.S. The Brembo Expert Initiative is a free online tool for aftermarket professionals, dealers and distributors to access training, as well as regular updates on some new technologies and products Brembo offers in its aftermarket range. The Brembo Expert program distinguishes service professionals and dealers who recognize Brembo quality. Professionals who choose Brembo Expert will immediately be associated with Brembo’s know-how and reliability, and will be kept up-to-date on the latest news in the brake industry, in addition to receiving increased exposure on the Brembo maps accessible at www.bremboparts.com.
