NAPA AUTO PARTS this week announced its "Get Back and Give Back" campaign raised more than $1.725 million for the Intrepid Fallen Heroes Fund (IFHF), a not-for-profit organization that serves U.S. military personnel wounded or injured in service to our nation, and their families.
|Want more ? Enjoy a free subscription to Motor Age magazine to get the latest news in service repair. Click here to start you subscription today.|
NAPA AUTO PARTS President Dan Askey presented a check to Dave Winters, president of IFHF at the NAPA AUTO PARTS Annual Fall Manager's meeting in Atlanta on October 23. NAPA AUTO PARTS is one of the largest single donors to the IFHF, raising more than $3 million to date, and this year's "Get Back and Give Back" campaign surpassed its fundraising goal by more than 70 percent.
Campaign proceeds will be added to the IFHF's goal of raising $100 million to build National Intrepid Center of Excellence (NICoE) Satellite Centers focused on the diagnosis and treatment of post-traumatic stress disorder (PTSD) and traumatic brain injuries.
"All of us at NAPA AUTO PARTS take great pride each July in wearing the red-white-and-blue T-shirts bearing the slogan, 'NAPA: We Believe in Heroes'," said Askey. "It is an honor to support the men and women of our armed forces who have so bravely served our country, and to raise awareness and funding that enable the Intrepid Fallen Heroes Fund to provide care for the many servicemen and women who suffer from PTSD and other injuries."
The "Get Back and Give Back" campaign, held each July since 2012, offers NAPA customers the opportunity to contribute to the Intrepid Fallen Heroes Fund by purchasing T-shirts, wristbands and lapel pins at participating NAPA AUTO PARTS stores or at NAPAonline.com.
One hundred percent of all funds raised go directly to the IFHF. NAPA AUTO PARTS donated an additional $3 for every T-shirt, 50 cents for each bracelet and 70 cents for each lapel pin sold. Customers making purchases of $25 or more at NAPA AUTO PARTS stores received free NAPA/IFHF caps, with NAPA donating $1 to the IFHF for every cap given away.
NAPA AUTO PARTS and NAPA AutoCare Centers also offer mail-in rebates of up to $25 for every battery, alternator and starter purchased in July, with the option of donating all or a portion of those rebates to the IFHF. NAPA AUTO PARTS donates $1 to the IFHF for every redeemed rebate and $2 for qualifying installations at NAPA AutoCare centers and preferred installers.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.