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Motoroso launches first parts and accessories marketplace dedicated to automotive, powersports enthusiasts

Thursday, January 31, 2019 - 08:00
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San Luis Obispo, CA — Motoroso.com, a unique interactive content community for automotive and motorcycle enthusiasts, is launching the world’s first dedicated automotive marketplace. Since 2015 Motoroso has enabled over half a million enthusiasts to find inspiration for their projects and document and share details of their builds. With the launch of the Motoroso Marketplace, the site plans to help America's gearheads discover and buy the best name-brand products from carefully vetted and trusted retailers, at great prices, with free shipping on all orders, with no minimum.

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Motoroso has formed a strategic partnership with ChannelAdvisor (NYSE: ECOM), a leading marketplace selling platform with ties to auto parts retailers. Through this partnership, the Motoroso Marketplace is able to increase its offering from hundreds of thousands of name brand products at launch to more than a million by the end of 2019. 

"We're addressing what's been missing for millions of automotive and motorcycle enthusiasts for years." said Alex Littlewood, Founder of Motoroso.com. "The Motoroso Marketplace is a natural extension of our popular content platform, and provides a long overdue enhancement to the enthusiast experience, creating a more engaging path from inspiration to installation."

The automotive enthusiast community is one of the world’s most passionate and highest spending segments of consumers. Forty million Americans call themselves enthusiasts and they spend over $80 billion a year on their passions, says Littlewood. Despite this, the online offerings for the community have been fragmented and scattered. When Motoroso.com launched it's interactive content curation site in 2015, they revolutionized the way project builds are documented, dramatically enhancing the way users found inspiration for their own projects. Now, with the launch of the Motoroso Marketplace, they'll enable the enthusiast community to:

  • Browse 100,000's of the best name-brand products
  • Compare vendors, which have been hand-selected by the Motoroso team to ensure exceptional customer service and authenticity of products, solving a major challenge in other large mega-marketplaces.
  • Find great prices and never pay shipping.
  • Chat with Motoroso's live agents to get help on choosing the right products for their needs, from mild to wild.

First-time Motoroso users who make a purchase of $200 or more during the month of February will receive a $20 Motoroso gift card towards future purchases.

"The success and utility of Houzz.com and Pinterest helped me realize the automotive industry was overdue for a platform that met the same needs," said Littlewood, a former Google employee who was raised in the heart of Silicon Valley and spent the majority of his professional career in startups. "I've been a consumer in this industry for my entire adult life, and deeply understand the passion and commitment I share with my fellow gearheads. I jumped at the opportunity to combine my professional experience with my passion for this industry, and deliver the innovation we deserve."

Curt McDowell, Director of Strategic Partnerships and Category Management at ChannelAdvisor, added, "The automotive category is one of our largest and most strategically relevant categories, so we're excited to partner with Motoroso to launch the first dedicated auto parts marketplace."

Vahan Tovmasyan, Chief Technology Officer at VIBE Motorsports in Burbank, Calif., said, "We've been using the Motoroso content site since it's launch in 2015 to document the project builds our customers love. We've also been using ChannelAdvisor to sell across other marketplaces for several years, so we're very excited to see the launch of the Motoroso Marketplace, and bring two major parts of our marketing and sales strategies together into one powerful 'Houzz for cars' website."

In conjunction with the launch of the marketplace, Motoroso is also launching it's new video content series where they will feature installation guides, featured builds, parts reviews, brand spotlights and more. The first video to roll out features the Roush supercharged Mustang GT project build that Motoroso built in partnership with Ford Motor Company. The "Motoroso Mustang" was one of only 30 vehicles on display in Ford's massive 25,000+ sq. ft. booth at the SEMA Show, the largest trade show in the automotive aftermarket, and one of the largest trade shows in the world.

This ambitious content strategy is driven by their newest full time hire, a video producer who spent 6 years working with HBO. See their first video at: https://youtu.be/Jy5CYHqKYPE.

About Motoroso.com
Motoroso.com is a platform that brings together content, community and the world’s first and only dedicated marketplace for automotive enthusiasts. Its mission is to help automotive and powersports enthusiasts plan, build and share their dream vehicle projects. Motoroso.com currently has over 350 Official brand profiles ranging from Ford to Forgeline Motorsports and over 60,000 images uploaded with 250,000 interactive markers.

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