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Instruction in vehicle wrapping provides expertise for entering into trending category

Tuesday, July 3, 2018 - 06:00
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By all appearances, manufacturers of commercial, decorative and paint-protection vehicle wraps are frequently bundling comprehensive installer training options with their mix of available products.

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Wraps are increasingly serving as rolling billboards for businesses of all types along with offering added applications for motorists seeking exquisitely enhanced reduced-maintenance finishes for their cars and trucks.

The American retail marketplace for commercial and personal vehicle wraps is currently valued at more than $1 billion. “However, graphics manufacturers and installers are reporting steady growth as vehicle graphics are quickly becoming a mainstream trend,” says Tim J. Boxeth, marketing manager at 3M Commercial Solutions.

Global sales of automotive wraps and films are expected to reach $10.8 billion by 2025. “The market has witnessed advancements, both in terms of technologies and materials, in order to facilitate low cost and mass production of the products. This would also lead to flexibility in designs and ease of manufacturing for a wide range of applications,” according to a category analysis from Grand View Research. “Key players in the industry are striving towards introducing new products with new colors and features to meet the changing consumer demands.”

Referencing ongoing product launches from segment producers including 3M, Avery Dennison, Arlon Graphics, KPMF (Kay Premium Marking), Ritrama, Orafol and Hexis, Grand View’s report notes that in 2015 heavy duty vehicles accounted for 17.5 percent of the market in the form of mobile advertising applications. Lately light duty vehicle installations have been annually increasing by 20 percent as passenger car and commercial wraps gain in worldwide popularity, especially in emerging economies such as China, India, the Middle East and Africa.

In addition to signage for businesses and institutions, wraps can mimic exotic paint effects, and clear films protect existing finishes. Wrapping dashboards and other interior surfaces is another aspect, as is utilizing the technology for displaying graphics on walls, windows and floors in buildings.

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