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Tire dealers not as optimistic about product sales in 2015 as in 2014

Friday, September 11, 2015 - 07:00
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Tire dealers are optimistic about increasing their product sales this year, but not as optimistic as they were in the same survey conducted last year, according to the Aftermarket Business World Tire Dealer study.

This year 36 percent of respondents said they plan to increase their product ordering in 2015, compared to 47 percent who last year said they plan to order more products in 2014.

Those who said they plan to hold steady on their purchases increased from 50 percent in 2014 to 60 percent in 2015.

Similarly, when it comes to actual product orders so far this year, 28 percent of respondents said they ordered more parts in 2015 compared to 40 percent who answered the same way in 2014. Those holding steady on their purchases increased from 53 percent in 2014 to 66 percent in 2015.

When it comes to gross margins on parts sales, 34 percent said they showed an increase so far in 2015, compared to 45 percent who said they experienced an increase in the 2014 study. 

Some 36 percent said they expect to increase their gross margins on product sales in 2015 calendar year, compared to 49 percent who answered the same way last year about calendar year 2014.

Tire dealers report that advertising on their website (21 percent) and via email direct to customers (21 percent) were the favored methods of reaching out to customers in 2015. Click here to see the study.

Methodology: The Aftermarket Business World Tire Dealer Product Study was fielded to readers of sister publication Motor Age who sell tires in the aftermarket. The study results are intended to show general market trends, not statistical certainties.


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