A highlight of the comprehensive Federated marketing program is the Federated Auto Parts 400. Federated recently entertained more than 1,800 members, suppliers and customers at the pivotal NASCAR race in Richmond, Va., and has announced the renewal of this title sponsorship for the 2018 race.
National Pronto Association said that 2017 was a very good year as it strengthened its collaboration with Federated Auto Parts through the Automotive Parts Services Group.
It also continued to focus its global growth initiatives with its European partner AD International with the 1Parts organization. Its supplier partners have recognized these efforts and the company continues to build true sustainable supplier partnerships with its successful performance.
Specific to National Pronto, the company continues to add to its membership in new markets with best-in-class distributors. The company widened its scope within The Group Training Academy with additional content specifically designed for the professional service technician and it continues to refine its Pronto Smart Choice Service Center program with outstanding value-added service and marketing support.
TruStar added new suppliers to its TruStar Distribution Center and improved order fill in 2017. It also Increased TruStar member WD’s.
The company launched a new versatile business management system with full integration capabilities, and improved communication through TruStar E-News.
Editor's note: Information for this article was gathered from the 2018 Program Distribution Group report, an annual research project conducted by Aftermarket Business World. The 2018 report was published in the January 2018 issue of Aftermarket Business World magazine.
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