Do-it-yourself activity in the aftermarket is booming. But with vehicle systems getting ever-more computerized and complicated, and considering the current recession, it begs the question — are consumers getting more vehicle-savvy in terms of repairs, or just hoping to save money?
With the majority of survey respondents, 87 percent, being male, this alone may account for the boost in DIY activity, compared to 2009 results when the gender split was almost even — 51 percent male to 49 percent female.
And saving money may not prove to be a top priority, as just about one-fourth of respondents report income levels of $100,000 or more annually. However, one-third of those polled reveal they will reduce their miles driven if gasoline prices again climb between $3 and $3.49.
Get the full Consumer Attitude Study Results.
Methodology: The 2010 Aftermarket Business Consumer Attitude Study was fielded to a consumer sampling panel. Of the 75,000 invitations sent, 1,088 responses were received, accounting for a 1.5 percent response rate. The overall margin of error is ±2.1 percent at the 95 percent confidence level.
