This is one of the longest running, most comprehensive aftermarket reports covering today's DIYers. Loaded with important demographic data gathered during more than 1,800 in-store intercept surveys, this research explores the buying habits of today's auto parts consumers. Our most recent study, published in August 2002, has details on 50 DIY activities performed in the last year.
RESEARCH FOR SALE: If you're interested in obtaining unpublished data that can help you develop brand strategies or programs for clients, then we can help. Right now we have an extensive list of categories from our 2002 DIY survey that you can buy at an affordable price. Here's what's included in each report:n Experience Levels of DIYers who performed repairs related to the categoryn Occupations of DIYers who performed repairs related to the categoryn Age, Gender and other demographics related to these DIYersn DIYer opinions related to advertising and branding (store and national brands)n Related repair activity that these DIYers participate inn Where these DIYers prefer to shop and where they turn first for repair informationnAND MORE!For pricing information, contact Publisher Larry Silvey via e-mail at [email protected]. The following categories, which include detailed demographic data on today's DIYers, are non-published and available for purchase:
Air Deflectors/Spoilers
Appearance Accessories
Audio Systems
Belts & Hoses
Bug/Gravel Deflectors
Car Covers
Cargo Liners
Diagnostic Tools & Equipment
DIY Books & Video Tapes
Electrical Fuses
Engine Treatments
Exhaust Systems
Filters
Hatchback/Lift Supports
Headlamps
Ignition System Parts
Motor Oil
Oxygen Sensors
Pinstriping/Graphics
Security Devices (Electrical)
Security Devices (Mechanical)
Shocks
Struts
Surface Protectants
Suspension Parts
The following list of FREE research categories are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website
2002 Do-It-Yourself Survey Overview & Methodology
Additives
Air Fresheners
Alternators/Starters
Antifreeze/Coolant
Auxiliary Lighting
Batteries
Battery Chargers
Bedliners
Brakes
Car Wash Products
Floor Mats
Glass Treatment
Hand Cleaners
Running Boards
Scratch Removers
Seat Covers
Spark Plugs
Tire Care Products
Tire Inflators
Touch-Up Paint
Water Pumps
Wax & Polish
Wheel Covers
Window Film
Wiper Blades
