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Monday, May 14, 2018 - 06:00
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Millennials soon will outnumber baby boomers as the largest segment of today’s consumers. Prepare for the new ways to market to these younger customers with data on 25 part categories and overall buying trends.

Gain insight into the best way to target millennials and learn about their auto parts buying habits with our in-depth research “Selling Auto Parts to Millennials.” The nearly 200-page study is a product-based breakdown of how to approach these consumers, who have a different set of priorities than other segments of the driving public.

Click here to see sample data and methodology and to purchase the research.

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