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"A strong year for vehicle sales, including an 8% rise in truck sales, along with factors such as longer vehicle ownership cycles, more technology choices and harsher winters impacted accessories trends in 2012, as consumers continued to demand more protection, convenience, utility and personalization for their vehicles," says AddOnAuto President
Sidney Haider. "The old days of standard combinations of options and features are over, with consumers demanding more choice and more instant visualization as they accessorize their vehicles. As our report shows,
dealerships who met this demand reaped robust revenue from accessories sales in 2012 - and are poised to win the accessories sales game in 2013."
The #1 selling accessories by volume, by revenue, and by profit were protection products:
By Volume: #1 Floor Mats, #2 Factory Exterior, #3 Body Side Moldings
By Revenue: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Upholstery
By Profit: #1 Paint Protection, #2 Alarms, Remote Starts & Recovery, #3 Step Bars
To view the Top Ten Accessories Categories in 2012, click here.
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