Hedges & Company, a digital marketing firm serving the automotive aftermarket, has reported on the top auto industry trends driving new vehicle sales, based on registration data for the first half of 2013 compared to the same period in 2012.
Another trend is vehicle leasing, which is up 27% over last year. Nearly one out of every five new vehicles in 2013 is leased. Hedges & Company advises aftermarket companies to look at any opportunities to sell accessories that can be removed from a vehicle without damage at the end of the lease term.
Economy vehicles with a Manufacturer’s Suggested Retail Price (MSRP) under $20,000 are also helping drive 2013 sales. These vehicles are up 38% from 2012, in contrast to vehicles with an MSRP of $20,000 or more, which are only up 2%. Farther up the scale, vehicles with an MSRP greater than $60,000 are down 6% from last year.
Also down in 2013: registrations of new Mustangs are down 11% and Camaros are down 15%.
To learn more about the trends driving new vehicle registrations visit the Hedges & Company blog at http://hedgescompany.com/blog/2013/08/top-6-auto-industry-trends-mid-2013.
Hedges & Company specializes in Internet marketing, paid search services, market research, mailing lists and vehicle registration data. For more information visit http://HedgesCompany.com.
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