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Couldn't have done it without you

Monday, January 3, 2011 - 01:00

One of my favorite clients just walked in. He’s a crusty old curmudgeon who can be abrupt and difficult for just about all of the other 11 months of the year. But, somewhere around mid-October or early November he stops shaving and a miraculous transformation takes place. The longer his brilliantly white stubble becomes; the nicer, warmer and more loveable he gets!

By the time his beard is suitable for the Santa suit it compliments so nicely, it would be hard to determine exactly what happened to the crusty old man who delights in creating havoc at the counter the rest of the year.

Every year at this time, I am in awe of just how much each of us is capable of succumbing to the many different personalities we all seem to drag around. I know I’ve been guilty from time to time.

I like to think of myself as a warm, outgoing, even-tempered, pleasant kind of a guy, far more mellow and laid back than the maniac I used to be when I was younger.

(Right about now, there are counter-professionals, jobber store owners and warehouse executives all over Southern California, who are laughing so hard they will probably require serious and immediate medical attention!)

However, it’s a safe bet there is someone out there wondering exactly who I’m talking about because the Mitch they know can be and often is intimidating, intense, unyielding, inflexible and judgmental, especially when it comes to his profession, his business and our industry. And, for the most part they would be right. I take this stuff pretty seriously.

It’s not just what I do. It has become a very big part of who I am!

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