“The first scratch hurts the most” when a vehicle owner views a marred paint finish, according to the Eastman Chemical Co., which manufactures LLumar Paint Protection Film (PPF) and other products such as window films.
Authorized dealers and installers are provided with a series of classes that include Paint Protection Film Installation Training and Automotive Window Film Installation Training.
“A combination of oral presentations, hands-on-demonstrations and extensive individual practice sessions are included in each course,” he says. “As a student in training, you’ll exchange the latest ‘tricks of the trade.’ And you should come away from any course with a solid understanding in fundamentals of product installation as well as a keen awareness of product performance characteristics.”
Gershenson describes the LLumar PrecisionCut System as an “all-in-one source for automated cutting.”
Offered as a turnkey package, LLumar PrecisionCut is a proprietary system for digitally imaging and cutting patterns along with the ability to cut custom decorative graphics. It comes with “everything you need to get started,” including a computer, plotter, software, patterns, training and technical support. Components are also sold separately.
“It is easy to learn how to use the system,” according to Gershenson. “Our technical support staff will offer training on setup and operations and will provide online technical support when you need it. With a few days of practice, you will master the basic operations and be ready to explore the extensive capabilities for the advanced user. Should you encounter a problem, we can log on to your system (with your permission) and help you troubleshoot and resolve any and all issues,” he explains.
“Our database of patterns is vast and ever-expanding as new car models are introduced,” says Gershenson. “We also have the ability to help you develop a unique pattern database for your market. Software and pattern updates can be downloaded so you always have the latest content.”
Using the program reduces installation time and difficulty, he said.
“Most installers agree that learning to cut patterns is both difficult and time-consuming,” Gershenson says. “With our system, you can become proficient in no time at all – helping to reduce labor and training costs while increasing productivity. Our system can also reduce film waste that can impact your profit margin.”
When film is cut on the plotter vs. hand-cutting, waste is significantly reduced. “The system is designed to maximize the use of your film and keep track of inventory – further enhancing your bottom line.”
Gershenson recently answered a series of questions dealing with the category.
Q: What is the extent of your distributor/installer network?
A: LLumar Paint Protection Film has a wide distribution network domestically and internationally with over 4,000 shops selling LLumar products.
Q: What types of installers are you seeking?
A: LLumar Paint Protection Film is available through aftermarket shops; car dealerships offer PPF to help protect new cars while adding to their dealership profits; OEM is increasingly popular in international markets.
Q: Which segments are the most common among your installers?
A: It varies widely depending upon location, but anyone who cares about car appearance can benefit from paint protection film.
Q: What are the qualifications for a shop to become a certified installer?
A: LLumar offers installation training to its direct customers. We look for installation quality, skills and a positive consumer experience. We work with dealers who will best serve market needs.
Q: What are the challenges/solutions for marketing paint protection films?
A: Awareness, education and availability are the biggest challenges.
Q: About how much can an installer expect a customer to pay to have this applied?
A: Installation cost may start at around $100 and go up from there. Cost for LLumar Paint Protection Film installation varies widely contingent upon car coverage and exterior intricacy.
Q: What demographics are you trying to reach?
A: LLumar Paint Protection Film is for anyone who cares about vehicle appearance. A 2013 study showed that the average car is on the road for over 11 years. LLumar Paint Protection Film is a great way to preserve car appearance, providing protection from the elements, road debris, insect stains, even acid rain.
Q: Does this sell better in particular areas of the country?
A: LLumar Paint Protection Film traditionally has been most popular throughout the Rocky Mountains and in places where salt use is common, but it really provides benefits for consumers no matter where they live.
Q: How do you assess the current domestic and international scope and future potential of PPF?
A: The paint protection film category continues to grow as awareness and education about the benefits of it expands. Consumers investing in expensive vehicles drive the desire to protect them.
Q: Following your purchase of SunTek, will you continue to offer that line?
A: The SunTek brand is valued in the market as a high quality product, and it has significant loyalty among installers. Eastman will continue offering the SunTek brand for both PPF and window film.
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