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Vendor Newsmaker Q&A Mark Gershenson

Automated cutting systems assist in installing paint protection film
Tuesday, March 17, 2015 - 07:00
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Gershenson recently answered a series of questions dealing with the category.

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Q: What is the extent of your distributor/installer network?

A: LLumar Paint Protection Film has a wide distribution network domestically and internationally with over 4,000 shops selling LLumar products.

Q: What types of installers are you seeking?

A: LLumar Paint Protection Film is available through aftermarket shops; car dealerships offer PPF to help protect new cars while adding to their dealership profits; OEM is increasingly popular in international markets.

Q: Which segments are the most common among your installers?

A: It varies widely depending upon location, but anyone who cares about car appearance can benefit from paint protection film.

Q: What are the qualifications for a shop to become a certified installer?

A: LLumar offers installation training to its direct customers. We look for installation quality, skills and a positive consumer experience. We work with dealers who will best serve market needs.

Q: What are the challenges/solutions for marketing paint protection films?

A: Awareness, education and availability are the biggest challenges.

Q: About how much can an installer expect a customer to pay to have this applied?

A: Installation cost may start at around $100 and go up from there. Cost for LLumar Paint Protection Film installation varies widely contingent upon car coverage and exterior intricacy.

Q: What demographics are you trying to reach?

A: LLumar Paint Protection Film is for anyone who cares about vehicle appearance. A 2013 study showed that the average car is on the road for over 11 years. LLumar Paint Protection Film is a great way to preserve car appearance, providing protection from the elements, road debris, insect stains, even acid rain.

Q: Does this sell better in particular areas of the country?

A: LLumar Paint Protection Film traditionally has been most popular throughout the Rocky Mountains and in places where salt use is common, but it really provides benefits for consumers no matter where they live.

Q: How do you assess the current domestic and international scope and future potential of PPF?

A: The paint protection film category continues to grow as awareness and education about the benefits of it expands. Consumers investing in expensive vehicles drive the desire to protect them.

Q: Following your purchase of SunTek, will you continue to offer that line?

A: The SunTek brand is valued in the market as a high quality product, and it has significant loyalty among installers. Eastman will continue offering the SunTek brand for both PPF and window film.


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