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Industry Newsmaker Q&A: Darrell Smith, International Window Film Association

Glass tinting clearly rates as a popular, high-margin product
Thursday, March 28, 2019 - 07:00
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Reflecting an annual pattern of heightened driver interest, during the spring and going into summer “the demand for automotive window film is shooting up,” according to Darrell Smith, executive director of the International Window Film Association (IWFA), a global nonprofit organization dedicated to education, research, advocacy and public awareness pertaining to the category.

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Darrell Smith

“In most cases, window film is best when installed by a professional,” says Smith. “This means it may present an opportunity for your business.”

Shops already equipped with bays for installing batteries, tires, brakes, mufflers and conducting other repairs “may find new avenues to increase revenues” by adding on or converting an existing stall for window tinting, detailing, alarms, remote starting and additional services.

Along with the United States, Asia Pacific and Europe are top markets for this segment. “The many window film products deliver a range of performance so retailers and wholesalers may offer a solution to fit a customer’s individual need and climate zone,” says Smith, responding to a series of questions from Aftermarket Business World:

Q: Is window film or tint a good business opportunity?

A: Consumers are keeping their vehicles longer -- the average vehicle is nearly 12 years old -- and this trend is creating new opportunities for a wide range of businesses operating in the automotive aftermarket industry. If you do a quick Google search on the “window film market” or “automotive window tint market,” you will see a big basket of research that, in general, may point to a significant growth industry.

By adding a window film or tint service to your business you gain a high-margin product that you can either install as a service on premises or farm the sale or the installation parts out to a an IWFA member shop for a cut of the profit. IWFA member dealers, distributors and manufacturers can be found at www.iwfa.com.

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