Veyance Technologies launches belt line to serve import, domestic and heavy duty markets

Veyance Technologies, Inc., manufacturer of Goodyear® Engineered Products, announces the launch of its expanded Mileage Maker belt line designed to fit OEM import, domestic and heavy duty applications. With more than 1,000 SKUs, the expanded line provides coverage for 95 percent of vehicles on the road today. Mileage Maker also joins Veyance Technologies’ premium Gatorback® belt line in providing superior construction and reliable performance to the automotive aftermarket. “With more than 230 million vehicles on the road today, we know that finding the right replacement belt can be complicated,” says Tory Perren, marketing manager at Veyance Technologies. “That’s why our enhanced Mileage Maker belt line was designed to be a quality aftermarket solution to fit our customers’ OEM needs.” Additionally, the redesigned Mileage Maker packaging makes it easy for customers to find the right belt to fit the many different vehicles they service each day. The three innovative sleeve designs are clearly identified as import, domestic or heavy duty and feature industrial standard, metric standard and interchange information on the front. The new Mileage Maker packaging is featured in the 2012 AAPEX New Package Showcase and will also be on display at the Goodyear Engineered Products booth #3638. In conjunction with the Mileage Maker launch, Veyance Technologies is also offering the Belt Way to Baseball & Broadway contest for shops that change over to Mileage Maker, Gatorback or both between October 1, 2012, and April 30, 2013. The New York City prize package includes two tickets to the Major League Baseball™ All-Star Game and a Broadway show, as well as three nights at the Millennium Broadway Hotel on Times Square. For more information on Mileage Maker belts or the Belt Way to Baseball & Broadway promotion, please contact your local Goodyear Engineered Products sales representative.About Veyance Technologies, Inc.: Veyance Technologies, Inc. is the exclusive manufacturer and marketer of Goodyear® Engineered Products worldwide. In addition to automotive aftermarket belts and hoses, Veyance manufactures Goodyear®-branded air springs, power transmission products, conveyor belts and services, industrial & hydraulic hose, rubber track and molded products. The GOODYEAR® and GATORBACK® trademarks are used by Veyance Technologies under license from The Goodyear Tire & Rubber Company. For more information, go to http://www.goodyearep.com/.