The promotion was designed to increase sales, create customer excitement, and reward customers for their loyalty over the summer. The Grand Prize is a trip to the 2013 Barrett-Jackson Auction in Scottsdale, AZ and up-to $50,000 to spend on a dream car of his choice. Seventy-nine finalist names were drawn by Pronto ACDelco distributors across the country and Canada. All finalists and a warehouse sales representative were sent to Texas for a NASCAR “Team Texas” driving school and the Grand Prize drawing. Thousands of gift cards were also awarded over the course of the promotion.
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Rain cancelled the much anticipated driving school; however each guest was provided a voucher to return to Texas for the NASCAR ten lap driving experience at Texas Motor Speedway. Customers instead were treated to Texas Style BBQ and had fun racing Indy style go-karts up to 45 mph at the indoor track at Pole Position. At the end of the night, three trophies were provided to the top three drivers.
The Grand Prize drawing was held on Saturday, September 29th. The winner was Terry Burnah of Beards 66 in Wichita, KS. Beard’s 66 is a customer of Poorman Automotive Warehouse, a longtime Pronto member. According to Poorman Automotive, “Terry has been a loyal customer of Poorman Auto Supply for 20 plus years, and a true proponent of ACDelco”. Terry was shaking with excitement as he called home to announce the good news to his family. Terry will be spending an entire week in January 2013 looking for his Dream Car at the Barrett-Jackson Auction.
