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Permatex launches new website

Features more valuable user content, easier navigation, mobile viewing, and more
Tuesday, October 30, 2012 - 09:45
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Permatex, a leading innovator in chemical technology for automotive maintenance and repair, has just launched its new website at Incorporating the latest in best practice features and capabilities, the new website is built around the company’s positioning as a one stop automotive solutions center for both professional service technicians and do-it-yourselfers.

The announcement was made by Diane Phelan, Director of Marketing, who notes, “This new website is not just an update. It represents a complete makeover in both its functionality and graphics appeal. has a fresh new look and offers our customers valuable new resources and content that will make it easier for them to find and use the right product for the job.”

Like this article? Sign up for our enews blasts here., now easily viewed on mobile devices, has several newly added features including social media functions and a BLOG that shares useful product experiences and knowledge to further engage users and help customers. To help customers find answers and tips for their application problems, Permatex has incorporated a searchable FAQ knowledge base and an Ask the Experts component.

Users also have the ability to search the full site with any text entry. The product section has been formatted to keep customers up to date with latest new products, share related products, provide a gallery of images and offer printable instructions.

The training section features a robust library of training videos covering various service and repair projects as well as overviews and how-to information on Permatex gasketing and threadlocker product lines. The videos can be easily shared on Facebook and via emails. Customers are also provided with an online sign up to request a free training clinic.

The ‘Where to Buy’ section allows users to find their nearest Permatex retailer via zip code. The “who we serve” pages speaks to the end users in Permatex key markets, automotive, motorcycle, marine, heavy duty, and industrial, taking visitors right to their area of interest.

A special print function allows users to print product instruction sheets, as well as TDS (Technical Data Sheets), MSDS (Material Safety Data Sheets) and CPS (Certificate of Compliance) files. Special tabs for TDS, MSDS, and CPS are prominently positioned on the home page for quicker access and reference Permatex distribution customers.

Interactive Product Selector to be added
A key element of the new website will be a new interactive Product Selector, which will be incorporated later. This multi-purpose tool will play an invaluable role in helping Permatex users find the right product for the job.

Multi-faceted media campaign support
The new website will be launched and supported by a comprehensive media campaign targeting both trade and consumer audiences. The campaign includes a full roster of media venues such as print ads, online and digital media, behavioral media, an online promotion at, featuring a Go Kart giveaway, PR outreach, and social networking via Facebook and Twitter.

Editor Note: Link to Sweepstakes promotion: www/

Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, Spray Nine®, The Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, and Grez-Off®.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT and a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH.

Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.

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