Dino Maggioni is the chief executive officer of the Aftermarket division of Magneti Marelli, an aftermarket parts and services company based in Corbetta, Italy.
Magneti Marelli is expanding its product line throughout 2012. Can you tell us about the new offerings to come?
Magneti Marelli’s line currently includes filters, brake and suspension components and is being expanded to reach 26 product lines and 3,000 part numbers available to the Chrysler Group dealers by December 2011. In 2012, we will further increase our offering based on market needs.
How are you educating your customers about current and future product lines?
We are working closely with Mopar regarding the announcement of new product lines which is usually combined with promotions. All dealers are receiving the announcements and suggested stocking levels.
In addition, Magneti Marelli has started to advertise the products available and the features and benefits these parts provide to the installer.
Tell us about the added value your products provide.
All parts are high quality and provide additional and unique feature and benefits like for example our brake pad kits which include all of the necessary hardware needed for a quality brake job. As we know, squeaky brakes are a high complaint issue in the market and with the Magneti Marelli brake pad kits this does not occur.
Our products are designed to take the hassle out of it from the initial parts ordering to the final installation. Additionally, all these components will lead to a satisfied end customer in regards to turn around time of their vehicle and quality of the repair/maintenance.
Therefore, our parts provide a very competitive alternative to the current aftermarket products with a higher added value. We are convinced that Magneti Marelli parts will not only help the repair facility operate more efficiently but also to create more satisfied returning customers who will also refer their family, friends, and neighbors to this repair facility.
Magneti Marelli is a supporter of NHRA. Can you tell us more about your motorsports program?
Magneti Marelli has a long history in racing. In Europe, we provide innovative racing components to Formula 1 as well as rally car racing. For example in 2011, there were several races, where all the cars celebrating on the podium of the Formula 1 races, world rally championship and the Moto GP were equipped with Magneti Marelli components. This has been a very satisfying and rewarding partnership between the racing world and Magneti Marelli.
In the US, as we announced during SEMA, Magneti Marelli will be involved in drag races together with Mopar.
What resources will you offer shops to help technicians use and turn to your products?
With our products, the technicians receive installation instructions to take the guess work out of it and make it as easy and as fast as possible for the technician to service a certain vehicle. With smart packaging and smart part selection, we also offer a significant inventory benefit for the repair shop which helps them turn their inventory faster and be most efficient. The training programs also provide additional information which the repair shops can use to educate their customers and therefore, increase their sales.
Magneti Marelli will be offering diagnostic equipment that could be used in the repair facilities to help diagnose the issue on an any brand vehicles.
Training in 2012 was a possibility you mentioned at Autopromotec 2011 in Bologna, Italy. Have you established any training for the coming year?
Magneti Marelli closely works with Chrysler Academy to bring training to all Chrysler Group dealers. Training is being offered in many ways: From face-to-face group training at dealership conferences to online videos, technical articles to innovative ipad applications. Online live and on-demand webinars are planned for 2012 to make it even easier for the dealers to stay up-to-date on our quickly evolving program and all the opportunities it provides for the dealers.
Dino Maggioni is the chief executive officer of the Aftermarket division of Magneti Marelli, an aftermarket parts and services company based in Corbetta, Italy.
Magneti Marelli is expanding its product line throughout 2012. Can you tell us about the new offerings to come?
Magneti Marelli’s line currently includes filters, brake and suspension components and is being expanded to reach 26 product lines and 3,000 part numbers available to the Chrysler Group dealers by December 2011. In 2012, we will further increase our offering based on market needs.
How are you educating your customers about current and future product lines?
We are working closely with Mopar regarding the announcement of new product lines which is usually combined with promotions. All dealers are receiving the announcements and suggested stocking levels.
In addition, Magneti Marelli has started to advertise the products available and the features and benefits these parts provide to the installer.
Tell us about the added value your products provide.
All parts are high quality and provide additional and unique feature and benefits like for example our brake pad kits which include all of the necessary hardware needed for a quality brake job. As we know, squeaky brakes are a high complaint issue in the market and with the Magneti Marelli brake pad kits this does not occur.
Our products are designed to take the hassle out of it from the initial parts ordering to the final installation. Additionally, all these components will lead to a satisfied end customer in regards to turn around time of their vehicle and quality of the repair/maintenance.
Therefore, our parts provide a very competitive alternative to the current aftermarket products with a higher added value. We are convinced that Magneti Marelli parts will not only help the repair facility operate more efficiently but also to create more satisfied returning customers who will also refer their family, friends, and neighbors to this repair facility.
Magneti Marelli is a supporter of NHRA. Can you tell us more about your motorsports program?
Magneti Marelli has a long history in racing. In Europe, we provide innovative racing components to Formula 1 as well as rally car racing. For example in 2011, there were several races, where all the cars celebrating on the podium of the Formula 1 races, world rally championship and the Moto GP were equipped with Magneti Marelli components. This has been a very satisfying and rewarding partnership between the racing world and Magneti Marelli.
In the US, as we announced during SEMA, Magneti Marelli will be involved in drag races together with Mopar.
What resources will you offer shops to help technicians use and turn to your products?
With our products, the technicians receive installation instructions to take the guess work out of it and make it as easy and as fast as possible for the technician to service a certain vehicle. With smart packaging and smart part selection, we also offer a significant inventory benefit for the repair shop which helps them turn their inventory faster and be most efficient. The training programs also provide additional information which the repair shops can use to educate their customers and therefore, increase their sales.
Magneti Marelli will be offering diagnostic equipment that could be used in the repair facilities to help diagnose the issue on an any brand vehicles.
Training in 2012 was a possibility you mentioned at Autopromotec 2011 in Bologna, Italy. Have you established any training for the coming year?
Magneti Marelli closely works with Chrysler Academy to bring training to all Chrysler Group dealers. Training is being offered in many ways: From face-to-face group training at dealership conferences to online videos, technical articles to innovative ipad applications. Online live and on-demand webinars are planned for 2012 to make it even easier for the dealers to stay up-to-date on our quickly evolving program and all the opportunities it provides for the dealers.
