Beck/Arnley has produced a series of informative videos on several of its premium quality, genuine foreign nameplate parts that are now available for viewing on the Beck/Arnley YouTube channel, Facebook page and company website, as well as being offered on DVD. There are five new product videos that feature Beck/Arnley’s OE fluid, brake friction, chassis, engine management and gaskets/filtration product categories.
In each video, Beck/Arnley’s Director of Product Management, Tom Fritsche, discusses how Beck/Arnley has added features or made enhancements to the product categories in order to give import technicians real world solutions to make their installation jobs easier and more efficient.
“Posting our new product videos to YouTube, Facebook and the Beck/Arnley website is an example of how we are taking advantage of the popularity of social media as another vehicle for reaching and educating our customers about our company and our line of Beck/Arnley premium quality, genuine foreign nameplate parts for cars, light trucks and SUVs,” says Fritsche.
In addition to the new product videos, the website and social media sites also contain specialty videos, with French subtitles, that cover specific products and issues of interest such as Competitor Shortcuts, What is Application Specific Sourcing and What Color Coolant to Use.
About Beck/Arnley
Beck/Arnley is exclusively dedicated to supporting its distribution partners who service the foreign nameplate repair and maintenance market. Beck/Arnley supplies wholesale distributors, who sell to jobbers, and retailers. Founded in 1914, Beck/Arnley's broad product offering for the aftermarket is organized into six modules: Brake & Chassis, Electrical, Clutch & Driveline, Engine Management, Engine Parts & Filtration and Cooling Systems. Beck/Arnley now sells genuine OE quality fluids sourced directly from OEM suppliers, for Asian vehicles. Headquartered near Nashville, Tenn., Beck/Arnley researches, sources and delivers parts to resellers through its Master Distribution Center in Smyrna, Tenn. and strategically located satellite distribution centers across North America. Additional information is available at www.beckarnley.com, www.genuineoefluids.com and www.facebook.com/beckarnley.
