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OMIX/Rugged Ridge announce speakers, case study topics for SEMA business seminars

Off-Road Success Center presented in Truck, SUV, Off-Road Section Oct. 31 – Nov. 2 at SEMA
Monday, August 27, 2012 - 07:15
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Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, OMIX/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

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Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by OMIX leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry. Planned seminars, speakers and case studies include:


·         Social Media: Find, Connect and Engage CustomersBuild relevant content and consumer advocates to achieve greater success.

(Tuesday, October 30 at 10:00AM PST)

Social media is here to stay and it is changing the way we communicate and interact with consumers. Learn how to leverage a strategy and use the tools to effectively become more successful and relevant in the market.                                                           

Facilitated by OMIX CMO Sue Otten, featuring the social media case study of legendary off-road enthusiast Dave Doetsch, builder of award winning Jeepzilla and Black Widow, with online marketing expert, William Leake, CEO of Apogee Results.


·         Dealerships Dealt A Winning Hand – How Jeep® and truck dealerships win profit in the aftermarket.

(Tuesday, October 30 at 2:00PM PST)

Imagine creating increased consumer pull onto your lot and converting a higher profit sale.  Learn how to use aftermarket accessories to ignite the enthusiast in your customers, pulling them to your showroom and enjoying increased sales and profits.

Facilitated by OMIX Business Development expert, Ray Weaver with case study testimonials by Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group, an innovator and industry leading Jeep® dealership in aftermarket sales.

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