Martiz Research reaches out to AMB World audience

Jan. 1, 2020
Aftermarket Business World and Martiz Research's Chris Travell partner to distribute research to the audience at SearchAutoParts.com
Aftermarket Business World and Chris Travell, Vice President of Strategic Consulting with Maritz Research, Automotive Group have partnered to distribute Travell's research insights to the audience at SearchAutoParts.com. Responsible for working with Maritz' Insight Teams to improve the understanding and use of the firm's automotive research around the world, Travell will be giving our Workshop users and inside look into his research blog. We hope this information will help you to better plan, prepare and succeed in your aftermarket business ventures. See Travell's first installment below, and look for more to come!

US customers' use of the Internet in buying a new vehicle

Looking back to 2010, the percentage of customers using the Internet as a source of information really hasn’t changed.  But how exactly are they using it?  This week’s Ride video answers that question. Watch here!

More about Chris Travell

Chris Travell is responsible for working with Maritz Insight Teams to further the understanding and application of the firm's automotive research findings in various key markets around the world.

His MBA is from McMaster University, specializing in Marketing and International Business. Travell then received a graduate scholarship to attend the renowned Institute for International Studies and Training in Tokyo, Japan.

Attempting to combine his Japanese experience with his lifelong interest in the automotive industry, Travell started out his career working for Mazda Canada and Toyota Canada in various capacities.  Travell joined Maritz in 1996 where he was responsible for consulting with automotive manufacturers in areas of strategic and tactical information application.

Travell has appeared on CBC, CTV, and Global Television, CBC Newsworld, TVO and is often quoted in the Globe and Mail, the Toronto Star, Macleans, the National Post and various other publications in regard to issues related to the Canadian automotive industry.

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