“By utilizing the familiar red and yellow packaging that Bosch has traditionally used for this segment, this dedicated line of spin-on oil filters and cartridge oil filters carries the message of Bosch quality and reliability,” says Chuck Kerrigan, Director, Regional Business Unit, North America, for Filtration Americas, a division of Robert Bosch LLC. Bosch offers oil, cabin air and fuel filters to the North American aftermarket.
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Ninety-seven Bosch Workshop Oil Filters provide 98 percent coverage for domestic, Asian and European vehicles in operation (VIO) in North America. At an efficiency rate of 97.5* percent in removing dirt and a capacity to hold 13 grams of dirt*, these filters help a car’s engine oil perform at its best for thousands of miles, Kerrigan said. To clarify, 13 grams of dirt is the equivalent of 31 standard size paper clips.
By screening out more harmful contaminants than competitive economy filters, the new line of Bosch oil filters for the installer segment provide the car’s engine a high level of protection against dust and dirt, thereby ensuring a continued supply of clean oil for lasting performance.
“All Bosch Premium Oil Filters have a more sophisticated construction which provides a tight seal for a leak-free installation, and can still be easily removed,” Kerrigan says.
According to Kerrigan, “In an economic environment where car owners would be delighted to get the most out of their vehicles without spending a large sum of money, these filters provide a repair shop the ability to offer Bosch-quality filtration at an excellent price. Bosch Workshop Oil Filters fit better, perform better and offer better protection for a vehicle’s engine than other filter brands.”
Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.
The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.
In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures.
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