YANG presents social media for B2B marketing

Dec. 18, 2014
The Young Auto Care Network Group (YANG), a program of the Auto Care Association, is hosting a complimentary webinar, “When Business Meets Social: Using Social Media for Business Success” on Jan. 15 from 3 to 4 p.m. EST.

The Young Auto Care Network Group (YANG), a program of the Auto Care Association, is hosting a complimentary webinar, “When Business Meets Social: Using Social Media for Business Success” on Jan. 15 from 3 to 4 p.m. EST.

The webinar will be presented by Arfa Syed, manager, digital and social media, Auto Care Association, and will feature the current status of social media in the auto care industry and how to properly quantify a company’s social media ROI.

Webinar takeaways include:

· selecting the right social media platform;

· building the right strategy; and

· how to apply social media in a B2B environment.

This is the first in a series of YANG webinars called, “YANG time,” an education program for young auto care professionals. The webinar series will feature career development topics like networking, the general make-up and opportunities to get involved in the auto care industry and how to be a leader.

“Education is key to a successful future for any individual, but especially for those of us that are young and are still in the beginning of our careers,” said Michael Rukov, chairman, YANG Advisory Council. “We are excited to offer highly professional speakers, industry insiders and top leaders with topics that are important to all of us.”

YANG previously hosted the Young Professionals Program at AAPEX, where more than 100 industry professionals attended “Networking for Your Future," presented by topic expert Allison Graham, ElevateBiz.

Registration for “When Business Meets Social” is complimentary and available at https://attendee.gotowebinar.com/register/3246996738354558466. For more information, visit www.autocare.org/yang or contact Courtney Hammer at 240-333-1067 or [email protected].

The Young Auto Care Network Group is a movement providing auto care professionals under the age of 40 the opportunity to network with industry peers, enhance knowledge and improve leadership capabilities. YANG was formed with a desire to help young professionals establish a circle of peers to grow with alongside their careers. Participants are future executive level staffers of the auto care industry that see the value in establishing connections with other young professionals that will one day be business owners and key decision makers.

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